
A Collaborative Merchandising Approach
We don’t rely on the same old cut-and-paste, mass-produced designs and products. Our merchandising teams develop localized merchandising strategies that provide the best product selections every type of customer can enjoy!
How we do it?
We start by building trust and momentum through face-to-face, live chat, and social media interactions. We pair these discoveries with collaborative discussions with institutional keyholders, brand ambassadors, and influencers to better understand what your customers want the most, and ultimately, help grow your brand.

Build with brands you trust
National, up-and-coming, and local brands in each market collaborate with our merchandising teams to discuss and select custom merchandise and products that align with the hottest trends. Our approach not only puts us a step ahead of the competition. It elevates and puts your brand first.
See real growth
In 2014, Textbook Brokers became the Official MTSU Athletics Apparel Provider under the name Lightning’s Locker Room. Textbook Brokers operates one physical brick-and-mortar location, multiple gameday locations, 24/7/365 webstore, and special event pop-up stores.
MTSU Athletics Case Study Results
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